Advertisments

Advertisements are created to target a certain demographic group to purchase their products. In the following two advertisements, let's attempt to identify who are Mercedes-Benz's and Toyota's target audience.
Note the way the confident tone of the slogan, "Nothing is too excessive when you're building a car like this", or the message Toyota is sending to the fleet manger with the phase, " Toyota is the one-stop solution to all your fleet vehicle and financing needs." Both automobile makers are attempting to sell their vehicles, but they are delivering their messages to different markets. The Mercedes-Benz is possibly targeting the generation-X market, urban professional that demands dependability, style and class. On the other hand, Toyota's target market is the company's fleet manger that has a low budget to provide a reliable, no nonsense vehicle, with a high-resell value and possible financing available.
Now focus on the advertisements visual imaging each auto-maker is delivering with these ads. The picture of the Mercedes-Benz C-Class is set in an urban surrounding that draws attention to this stylish, sleek 4 door, sport sedan. The Toyota's Prius Hybrid is pictured in front of a plain white background that delivers a message of a no frills economy vehicle.
Each automobile maker as the competitive advantage of their reputation and brand name for producting reliable, dependable, quality products. The advertisements are created to call attention to their products in certain market groups. Mecedes-Benz target aim is the professional niche, while Toyota is aiming for the fleet manager. Each advertisements are effect in delivering the message of Mercedes-Benz's and Toyota's to their prospective market niche of building quality products with the use of these advertisements.